ABOUT THE BRAND: For over a century, the Riboli family has carried its artisan winemaking tradition, creating some of today’s best-selling wines. Looking for an opportunity to expand the flavored wine category, Paula and Ivana – female winemakers specializing in quality management and new product development at Riboli Family Wines – sought out to craft a new varietal with distinctive flavor profiles. San Antonio Fruit Farm is a new semi-sweet brand with dual fruit-forward flavors. It was created for those looking to drink a low alcohol, refreshing, natural fruit wine.

PROJECT: Branding + 360 Campaign

MY ROLE: Art Director, Designer, Reasercher, Video Editor